We may want to consider showing the start date, too.
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I was working with Idaho State University today covering a few last minute details, and they had a good suggestion I thought I would share. For opportunities that are:

1. Persistent
2. Not yet active (Have a future Start Date and a future Deadline Date)

They would like the persistent listing for the opportunity to display the most recent future Deadline Date (so students can approximate when the next offering of the scholarship might be.)