Note: For the purpose of the description, "DUPLICATE", means a similar question, verbatim or close to it, is being created over and over again by a client and its users.

Problem: Customers have duplicate question created, some tens, others hundreds. This has the following negative impacts:

1. Clients/AW: Long load times when trying to add questions

2. Clients/AW: Long load times for grids, grid updates and downloading reports due to large number of columns

3. Clients: Difficulty running reports as data for a single vertical of information is spread across multiple columns.

4. Clients: Overwhelming and a challenging UX sifting through and managing a large number of questions, especially duplicates.

5. AW: Difficulty supporting/troubleshooting clients with large numbers of duplicate questions, resulting in significantly longer ticket times, difficulty identifying fields to be address for requested updates, and human error with a larger spread of data to sift through.

6. AW: Adds to over system overhead, burdening processing and needing to buy more cloud storage space over time.